In the. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. Ninja is no longer a Twitch streamer and hell only be on Mixer starting Aug. 2 with a broadcast from music festival Lollapalooza while playing in Friday Fortnite. Amazon's Twitch is the most popular live-video streaming service by a large margin. That's a fake Twitter. And we were like, Straight up, guys, weve worked so, so hard to grow the Ninja brand to license things and get his name out there. Yup - actual reports are 6 - 8 million for 5 years + endorsement deals from everything xbox, PC, and all MS products. https://twitter.com/WatchMixer/status/1275134189738713088?s=20. Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. KEEM says this isn't confirmed and. But no one passes on $90 million without an end game. And then, Microsoft came along with an undisclosed offer and signed an exclusive contract with Ninja for its own streaming platform, Mixer, on Aug. 1. Ninja was the first major streamer Microsoft's streaming service signed. By clicking Sign up, you agree to receive marketing emails from Insider Millions of fans tuned in every single day to watch their favorite streamers play video games. Related: Popular Fortnite Pro Twitch Streamer Paid Off His Mom's Student Loans. Ninja Reportedly Got $20-30 Million To Move From Twitch To Mixer Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. I love and can play baseball reasonably well for adult my age, but it's still a lot of fun fo rme to go to an actual game. Just why? When Mixer signed Ninja, he had 14.7 million followers on Twitch. Streamer Estimates Ninja Got $6 Million And 3-Year Contract With Mixer Fortnite Cipher Quests - How to Get all Rewards, Fortnite Creed Cup and Creed Quests Breakdown, Fortnite: Ninja Declines A Reported $60-90 Million Offer To Join Facebook Gaming, 30 to 70 thousand average viewers on Twitch. In the last year there has been a very large exodus from the popular streaming site as competitors entice streamers with large exclusivity deals. Get the best of Windows Central in your inbox, every day! The $50 million amount is contrary to the previous rumored. In the latest edition of his Drama Alert show, he says that "the rumor around the street" is that Ninja may have secured $100 million from his Mixer deal. Visit Business Insider's homepage for more stories. Graduated from Midwestern State University with a BA in English where he worked as an editor for the University literary journal. He was offered 90m to come finish out the time on FB platform and he said no. Some of the notable benefits included instant monetization and a direct line of feedback to the product and engineering team. When you purchase through links on our site, we may earn an affiliate commission. Use a non-work device to reach out. Because once they sign, hes already committed. Yet, despite Facebook doubling those amounts, both streamers refused the deals. We dont know where Warren got these numbers from. Warren says that Ninjas move to Mixer is also for Project xCloud, which will allow users to launch games directly from live streams. According to his sources, Twitch is not the only option for Ninja. Sources have told Slasher that despite spending less . Going forward, beyond playing "Fortnite" live on streams, Blevins said his focus will be "to elevate and bring more eyes to underrepresented creators. There was a problem. Its a platform play for xCloud, and Microsoft needs as many entry points to it as possible. Ninja Dumps Amazon's Twitch to Stream Games on Microsoft's Mixer - Fortune Mixer became the butt of almost every joke across social media. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verges senior editor, Tom Warren. Two, that any exclusivity deal Ninja accepted is likely paying him between $3 and $10 million a year. Ader is a marketing and talent management agency that works with Ninja. It was the streamer's sizable audience that gave him the leverage to negotiate such a lucrative contract, Warden said. No matter where you choose to stream, the world is better with your gaming content in it. It's just watching a jock play football games. ", The announcement itself was lighthearted and silly, but the news was anything but the world's most popular, well-known video game streamer was switching from Amazon to Microsoft. 2023 ESTNN: Esports News Network. Ninja reportedly receiving between $20 and $30 million from Mixer Ninja made his faith in Mixer known to both his audience and those who were quick to poke fun at his choice. You dont do longer contracts in esports longer than three years.. We can keep sources anonymous. KEEM says this isnt confirmed and its unclear if its $100 million per year or for the total duration of Ninjas contract with the platform. The Mixer app currently sits at 3rd place on the App Store. Mixer became the butt of almost every joke across social media. For those who dont, Ninjas account is the most followed account on Amazons Twitch. Furthermore, Tom Warren said that Microsoft didnt hire Ninja to promote Mixer alone. Press question mark to learn the rest of the keyboard shortcuts. Last but not least, he made a name for himself on Twitch and still maintains a fanbase to this day. Rod Breslau (@Slasher) June 22, 2020. Of course, these are not official numbers. With the wording of how that contract was going, he wouldnt have been able to grow his brand much outside of gaming, Blevins told Business Insider. Forsen, also of Twitch fame, predicted a 3-year deal, as a smaller or longer time frame wouldn't be beneficial for Mixer or for Ninja. Then, on June 22, Microsoft suddenly announced plans to close Mixer. Ninja Was Reportedly Paid $20 Million to $30 Million by to - Insider Ninja was the first major streamer Microsoft's streaming service signed. He was one of the most-watched channels on the platform with millions of followers and tens of thousands of subscribers, with an estimated total earnings of $10 million in 2018 thanks to his streams. Twitchs contract with Tyler as it pertained to outside brand deals was too restrictive, Blevins said. Its quite a drop off considering Ninjas been absent from Twitch for almost a full year. Even if his involvement hasnt helped Mixer tremendously, Jessica Blevins told Business Insider that Twitch had also become a toxic place for Tyler, noting that he didnt seem like himself the last few months that he was streaming on the Amazon-owned platform. Twitch has long been the undisputed leader of video game streaming. You wouldnt sign anything less than three years, but I dont think Mixer would like to sign for more than three years, forsen said. We include affiliate links in articles. Sources say that high profile Mixer streamers like Ninja and Shroud took huge buyouts from Microsoft in the range of $10-$30 million. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. It's worth noting that he means $6-to-$8 million a year, for three years. In a report by CNN Business, a number of sources from talent agencies who have professional gamers and streamers on their books gave some insight into just how much streamers are getting paid by the likes of Twitch and Mixer. Ninja and Shroud reportedly offered double their Mixer contracts by 2023 Vox Media, LLC. Why did Microsoft pay ~$50 million+ to get Ninja on Mixer? This information comes from Justin Warden, who is the CEO of marketing and talent management of company Ader, who claims to have an inside source that informed him of the deal. Neither Blevins nor Microsoft revealed the contract terms that got one of the most popular streamers in the world to jump ship to a nascent platform with a fraction of the audience. Please refresh the page and try again. We suspected Ninja's deal was big, but now we have a number. Unfortunately, their hopes did not translate to reality. Ninja's Move to Mixer Made Him $20-30 Million - ScreenRant There are other sizable players in the streaming game, chief among all of them is YouTube Gaming, which launched in August of 2016. But the figure could be way higher than that, according to YouTuber Daniel KEEMSTAR Keem. Bro you really dont understand the joke eh? Nothing but respect for him. This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. It will be a tough decision without a doubt. But many people are curious to know how much money Mixer offered Ninja to move to its platform. To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. Blevins signed an exclusive streaming deal, Destiny 2 Lightfall: Armor Charge mods, explained, Destiny 2 Lightfall: How to beat Tormentors, the new enemy type, Surprisingly, Destiny 2: Lightfall is kind of awful, OneNote on Windows finally lets you switch between vertical and horizontal tabs, Halo Infinite's awesome Forge Mode hits over 1 million creations. While Twitch has attempted to counter these offers, they obviously haven't been able to keep up with the amount of money that streamers are being offered. You're watching someone you enjoy watching doing something that you like to watch. But Remember, Google are the devil for signing a deal with Blizzard Activision, let's not forget that. The partnership did not last long, however, as Mixer struggled to keep up with rival platforms Twitch and YouTube Gaming. Richard Lewis (@RLewisReports) June 22, 2020. Contact Business Insider senior correspondent Ben Gilbert via email (bgilbert@businessinsider.com),or Twitter DM (@realbengilbert). Its like, they dont even know what went on behind the scenes and how hard we tried to make that deal work and then how amazing Microsoft was for us.. While these values havent been officially verified, the Ninja Mixer deal would significantly bolster Ninjas net worth, which he has built not only from streaming but also sponsorship deals, YouTube revenue, and merchandise sales. It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. Microsoft hoped that these acquisitions would boost their numbers. The celebrity also has deals with Adidas and Red Bull and wrote a book. Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. Amazon's Twitch is the most popular live video streaming service by a large margin. hes boasted some impressive viewership numbers, Some Pixel phones are crashing after playing a certain YouTube video, Snapchat is releasing its own AI chatbot powered by ChatGPT, The McRib Locator continues to live on after the sandwichs farewell tour, On the internet,nobody knows youre a human. Access your favorite topics in a personalized feed while you're on the go. But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. He's also rather excited for the Starfield release date. As of today, Ninja has just over 3 million followers on Mixer. Critics took aim at Ninja, stating that his move revolved only around the money. Ninja & Shroud Make $40 Million Combined From Mixer Buyout - ScreenRant More details: https://t.co/fRI2CBlTbZ pic.twitter.com/FVRTF9APVD, Facebook Gaming (@FacebookGaming) June 22, 2020. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Both Shroud and Ninja were offered double their Mixer contracts to make the switch to Facebook Gaming, however, neither took the bait. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. as well as other partner offers and accept our. Windows Central is part of Future US Inc, an international media group and leading digital publisher. Despite his confidence in Mixer to draw in similar numbers to Twitch, it never happened. Ninja has 2.8 million followers on Mixer, Microsoft's nascent gaming platform, which Forbes estimates spent $30 million over three years to lure him away from arch-rival Twitch last August. Famed esports insider Rob Slasher Breslau has been knee-deep in the news since Mixer announced that it would shut down its service. This figure comes from Justin Warden, who is the . Google has YouTube + Stadia and Amazon has Twitch. Currently a freelancer for Screenrant, where he spends most of his time writing guides or reviews. Ninja reportedly paid $30m to end Mixer contract as streaming - GINX In an effort to compete with Amazon, Microsoft spent tens of millions of dollars on two particularly high-profile exclusivity deals with the two highest-profile streamers: Blevins and Michael "Shroud" Grzesiek. Microsoft agreed to pay game streaming star Tyler "Ninja" Blevins between $20 million and $30 million per year to join its Mixer streaming platform and leave incumbent leader Twitch, according . Other sources in the CNN piece also give a rough scale as to how much a streamer can earn depending on their popularity, claiming that those who can average over 10,000 concurrent viewers every time they go live can expect contracts topping $10 million, while smaller streamers can expect around $1 million. "I really took my time to decide which platform was best," Blevins said in the announcement, "and Twitch has been very supportive throughout this process and understanding my overall career goals.". NOW WATCH: Gaming while black: How racist trolls are still dominating video games, Tyler "Ninja" Blevins announced a precedent-setting deal. Microsoft has Xbox + Mixer + xCloud. It was a leap of faith, and Microsofts been nothing but amazing to us.. Until his departure in 2019, Blevins was Twitch's most popular streamer. 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